Giving Context. We interviewed Steve’s customers and collectors, his galleries, curators and the media and learned that most of the people who buy his work have never seen it in person. His website is their first point of contact. The problem is that if you’ve never met Steve or seen his paintings in person, it's difficult to comprehend the scale, materials, stories and personality that go into them.
We came up with the idea for the project Giving Context, which, in the artists own words, "...take the paintings out of the studio and into unusual circumstances. The contrast of these large works against land and cityscapes shows the scale and physical properties of the paintings, but also helps reveal something about my process and personality — the less tangible things that go into creating a painting."
Behind the scenes there's a hearty inventory management system and a sales tool to create password protected galleries that help dealers and consultants show the right work to their clientele.